Avoiding Fast Fashion can be hard if you don't know exactly what to look for in the brand or company in question. Below is a list of key indications that a garment is indeed Fast Fashion and harmful to the environment, industry, workforce and consumers. (Read What is Fast Fashion.)
- Very cheaply priced (<$15 for top and <$25 for pants)
- Comes in multiple colors
- Fabric is cheap and spandex-like polyester
- No sustainability claims
- Quick releases after fashion week
- Promoted by social media influencer
- Strictly an online brand
- Replicating designer brands
- Constantly restocked inventory
- Past trend sales
- Hundreds of different styles
Below is a list of just some of the places where a consumer can fall into buying Fast Fashion, even by accident.
- Shein
- Forever 21
- H&M
- Topshop
- Zara
- Amazon
- Uniqlo
- Victorias Secret
- Guess
- Urban Outfitters
- Princess Polly
- Fashion Nova
- Gap
- Boohoo
- Pretty Little Thing
- Adidas
- ASOS
- Nasty Gal
- Nike
- Bershka
- Pull & Bear
- Missguided
- Wish
- AliExpress
- Zaful
- Hollister
- Anthropologie
- Brandy Melville
- American Eagle
- Free People
- Old Navy
- Target
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